Career History

May 2012 to Present

Worldwide Marketing Communications Manager

Hewlett Packard Enterprise Storage Media

Responsible for creating all global sales and marketing material for HPE’s Enterprise and SMB storage media products, covering channel and end user go-to-market programs, new product introduction, promotions, advertising, PR, web and digital marketing.  My goals are to maintain then to increase HP market leadership in a mature, relatively commoditised market.

  • Introduced standardised, multi-lingual CMS system to host channel sales and marketing materials for USA, Europe and Asia Pacific.
  • Managed design, marketing and translation agencies in three continents.
  • Provided customisation and printing support services for channel marketing.
  • Tapetember campaign in late 2015 achieved 49% open rate and 26% click through rate from external resellers.
  • Managed pan-European cash back/direct-to-end user promotion campaigns.
  • During this period, HPE has remained market leader, outshipping #2 and #3 competitors by 2:1

May 2008 to May 2012

 

European Marketing Communications Manager

HP Storage Media

Responsible for creating all sales and marketing material for HP’s Enterprise and SMB storage media products in Europe.

  • Share increased from 30% to 46%. Market leadership for 28 consecutive quarters.
  • Managed design, marketing and translation agencies providing content in 17 languages.
  • Provided customisation and printing support services for channel marketing.
  • Engagement with HP storage media sales and marketing materials increased threefold, supporting market share gains.